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Kim Kardashian Responds To ‘Kimono’ Shapewear Backlash

Peter Dredd

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Kim K Says She Has Respect For The Significance Of The Kimono In Japanese Culture.”

Kim Kardashian launched a shape wear for females to maintain good body shape some days back, the shape wear named ‘Kimono’ solutionwear has been trending for both positive and negative reason ever since. 
She’s been facing heavy criticism after unveiling the shapewear, fans believe she’s trying to copy Rihanna’s Fenty line. Read it all here : Kim Kardashian Criticised After Launching ‘Kimono’ Shapewear.

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Kim K was quickly called out for both cultural appropriation and cultural insensitivity. Also, some were offended because traditional kimonos are not often associated with lingerie.
Kim revealed to ‘The New York Times’ that the name is “a nod to the beauty and detail that goes into a garment” and she doesn’t intend “to design or release any garments that would in any way resemble or dishonor the traditional garment.” Although she recognizes there is pushback regarding Kimono, she also stated she doesn’t plan on changing the company’s name.


“My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come,” she stated. “Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.”

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 She’s also said, “I understand and have deep respect for the significance of the kimono in Japanese culture.”
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