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Ashanti To Launch Swimwear Collection With PrettyLittleThing

Peter Dredd

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Ashanti Says Swimwear Collection Is On Its Way 

Ashanti has announced that not only has she been working on a new album, but she’s been readying a new swimsuit collection with PrettyLittleThing.
She revealed during an interview session with BET that the collection will be 74 pieces that will range from size six to 26. Fans should expect lots of bright colors, prints, and patterns. “This collection is for everyone!, The confident girl, the sassy girl, the classy girl, the sexy girl, the turn up girl…the girl that doesn’t follow the crowd but stands out in the crowd.”

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“I travel around the world to so many tropical places,” Ashanti continued. “I wanted pieces that felt exotic and global. The Amazon meets the Carribean. I wanted pieces that would empower women…There are unique and exotic pieces for every woman’s shape and size. We created the line wanting to give options, so, you can mix and match pieces and create a bunch of different looks, i.e. matching kimonos, cover-ups and pants.


These looks are interchangeable. We’ve also added chaps to a few of the pieces which brings the look to a whole different level, so you can stay photoshoot ready.”
This latest venture is a family affair as Ashanti’s sister, Shia, is working with her at the creative director and designer. “Coming from a background in design and fashion, I know the importance of duality,” Shia said. “Swimsuit looks with interchangeable outerwear was very important to me.

View this post on Instagram

A post shared by Ashanti (@ashanti) on May 29, 2019 at 11:42am PDT

I thought about all the unique personalities of women – I thought of girl trips! Women like to vacation together so I wanted to provide different prints in different patterns so there is a variety.

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I also felt it was important to have swimsuits paired with looks you can wear out on the street, interchangeable pieces was the goal.”

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A post shared by Ashanti (@ashanti) on Jun 18, 2019 at 12:38pm PDT
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